The Human Rights Commission has waded into New Zealand's racism in rugby row.
A series of recent incidents in the West Coast has led to players, administrators and supporters speaking out against racial abuse from players and spectators at rugby games.
Race Relations Commissioner Susan Devoy says racism isn't just a rugby issue - it's a countrywide problem.
"Racial abuse isn't just a problem in rugby or sport, it's a New Zealand problem," she said. "A third of our complaints are to do with racial discrimination but we know many more people never complain formally about so-called "casual" racial abuse.
"NZ Rugby has a high profile campaign that puts the spotlight on abusive behaviour and this will encourage people to speak out which is a good thing: we can't address a problem if we don't acknowledge it's there."