Sweden's Antonio Lindback is the speedway rider with a dreadlocked X Games look and an unusual, remarkable backstory to match.
If speedway wants wider appeal, then the 26-year-old is the obvious spearhead to break boundaries.
Indeed, his sporting hero is Tiger Woods and Lindback is the first black rider in speedway's highest echelon. A gifted rider promoted as a future world champion, he took a brief break four years ago because of personal problems. He has yet to win a world series grand prix in 44 attempts so fans are eagerly waiting for his breakthrough moment.
Lindback was abandoned as a tiny tot on the streets of his native Brazil, ended up in a San Paulo orphans' home and was adopted as a 3-year-old by Swedish parents after they spent six months getting to know him.
As legend has it, all the forgotten baby was left with was a tag announcing: "My Name is Antonio", although Lindback indicated to the Herald he wasn't completely sure about that.