With the COVID-19 pandemic putting a halt to international buyers attending New Zealand Bloodstock's Ready To Run Sale at Karaka this week, the trusty phone has been worth its weight in gold for many vendors.
Ohukia Lodge principal Jamie Beatson said he has been glued to his phone over the last couple of months speaking with prospective purchasers about his 14-strong draft.
The Cambridge-based operation has also upped the ante with their photos and videos this year in order to give international parties the best possible impression of their draft.
"It has been a little bit tricky not being able to have the international buyers in the country this year, but we have had a lot of phone calls from Australia and Hong Kong asking about the draft," Beatson said.
"We have got a lot of video footage that we have tried to put out there so they can see the horses from every angle. It's like being at parades in the flesh.