Sometimes it is not about the money.
Because Mark Purdon's third derby winner of the season has proven to be his most satisfying because he could share it with some of those closest to him.
Purdon trained and drove The More The Better to overcome a second line draw in the A$75,000 Queensland Derby on Saturday night, last season's juvenile of the year remaining unbeaten in three Australian starts.
Winning derbies is a lucrative hobby for Purdon, having already captured the two strongest in Australasia this season with Vincent - training the quinella in the NZ Derby and trifecta in the NSW classic.
But Saturday was different because not only does the champion trainer part own The More The Better, he shares in that ownership with his father Roy and his long-time friend Sir David Levene.