It's a phenomenon that New Zealand racing has never seen the likes of but has rapidly grown to a movement with huge energy.
Twelve months ago the Luke Kemeys-led Boys Get Paid group set Ellerslie's Karaka Million twilight meeting alight with their unique brand of fun. Drawing a big following through social media, they turned $58,000 into $136,000 with a series of winning bets across the six-race card.
Again working alongside the Auckland Racing Club, this year the boys – and quite a few girls – will be back twice as big and just as bold with a betting pool that looks like reaching six figures.
"We've got just under $60,000 with more than four days to go, so we've already gone past last year's total, we're tracking well," Kemeys said on Tuesday. "We've got a couple of other non-confirmed amounts that we expect will push the pool along, plus other people are still joining in.
"We've got our own room and spot on the main grandstand at Ellerslie which is capped at 300. What with the publicity from last year's Karaka Million and everything that's happened since, it was sold out six months ago."