In years to come, the 2014 Melbourne Cup may be remembered as the race that changed a nation.
Public revulsion at the deaths of two horses was palpable yesterday, as was anger at the racing industry, with its refusal even to debate the need for tighter safety and welfare standards.
Cup favourite Admire Rakti collapsed with heart failure soon after finishing last in Tuesday's race, while Araldo, a seven-year-old stallion, had to be put down after panicking and breaking his leg on a fence after a child waved a large flag at him.
Theirs were not the first deaths to occur during Australia's favourite sporting event - only last year the French mare Verema had to be euthanased after snapping a bone in her leg. Across the nation, meanwhile, some 125 horses die on racetracks each year, according to the Australian Racing Board.
While the industry appears to lose little sleep over that statistic, there are signs of a shift in the public mood, reflected in a News Corp headline highlighting "the ugly side of a race that stops the nation".