Step out of line at your peril - that's the message from the Canterbury Jockey Club for drunken patrons attending Christchurch Cup Week.
The CJC took the unusual step today of announcing that security for this year's week-long racing carnival will be dramatically increased and patrons affected by alcohol will be denied entry.
The move follows the unsavoury scenes at Flemington for the Melbourne Cup carnival. International coverage, including pictures of drunk racing fans, went around the world and reflected poorly on Australia.
Canterbury chairman Jeff McCall says that, over the past year, the club has been working closely with police, community and public health representatives and the District Licensing Trust to "ensure that Cup Day at Riccarton is a safe and enjoyable experience for everyone".