It began as a punishment for trainee lifeguards deemed lazy during the week. Today, lifeguards from all over New Zealand will line up of their own volition for the Mount Monster.
Mount Maunganui Lifeguard Service head coach John Bryant conceived 'the Monster' in 2004.
"It started as a punishment for our squad. If we'd had a bad week of training, I'd surprise them at the weekend with the Monster and there would be a few moans and groans."
Realising he had a potential event in the making, Bryant enlisted the help of Steve Bird, whose infectious enthusiasm got the first Mount Monster over the start line in December 2013. Such was its appeal that the inaugural event attracted lifesaving stars Cory Taylor and Danielle McKenzie, and more than 250 athletes took part in the 2014 event.
The Monster is a coastal adventure where participants run, swim, ski and board paddle through water, off rocks and across beaches. The swim starts spectacularly with a leap off Moturiki Island's blowhole.