More commercial advances for the Paralympic movement

The 2016 New Zealand Paralympic team helped generate unprecedented exposure for the movement. Photo: photosport.nz

Paralympics New Zealand has marked "two years to go" until the Tokyo Games by adding to its sponsorship portfolio as the movement's momentum builds.

Tower Insurance has become an official partner, citing a desire to "positively influence perceptions of disabled people and promote a more diverse and inclusive society by supporting and celebrating the success of New Zealand Paralympians".

The 2020 Paralympics will run from August 25 to September 6, taking place in the same location and venues as the Olympics. An estimated 4,400 athletes are expected to compete in 22 sports.

"The performance levels of para athletes throughout the world have taken a meteoric rise since the London 2012 and Rio 2016 Paralympics, as have viewing figures," PNZ chief executive Fiona Allan said.

"The Rio 2016 broadcast topped four billion globally, and 2.2 million Kiwis tuned in to watch the team win 21 medals, including nine gold.

"In Tokyo, we'll be targeting 22 medals, including 10-14 gold.

Tower chief executive Richard Harding said the values, passion and achievements of New Zealand's Paralympians are inspirational.

"As we transform our business we want to learn from these incredible athletes, help highlight their success and show people that when you put your mind to something, the unachievable can become the achievable."

Three-time Paralympic shooting medallist Michael Johnson said athletes welcomed the increased commercial support.

"I have competed at four Paralympic Games and the support we have now compared to 12 years ago has grown hugely.

"It is exciting to think about who else might get behind us in the next two years. I certainly have my sights firmly set on Tokyo 2020."