The television buildup was more intense than Valerie Adams staring down the shot putt lane.
No fault of the Olympic committee but Seven Sharp made a meal out of a morsel. The games are a big deal and interest is building as Rio approaches but the breathless lead-up to the unveiling of some training gear was television duplicity.
From the studio hosts to the unfortunate crew on the ground at Sky City, there was an impression we would see something special rather than a range of practice kit. We got sports store uniforms with some different logos.
Either Seven Sharp had nothing else on their books, the Hosk was sick and ratings interest in his Brexit trip had dived through the floor or someone had sold a pup as a fully-grown mastiff to the programme.
For any number of reasons, Seven Sharp is not my appointment goggle-box viewing but it coincided with an evening meal and sporting curiosity. The longer I looked at what became a series of promos or trailers until the "big reveal', the more I congratulated myself on my usual remote control choices.