With Jossi Wells' medal hopes dashed in seconds, the freeskier made a decision common in his sport but one which bemused many new fans back home.
The 23-year-old, New Zealand's best chance of ending a 22-year medal drought at the Winter Olympics, finished 11th in the slopestyle final in Sochi last night (Thu).
Wells qualified 10th for the 12-man final and, after an early slip-up in his first run, he needed to produce something special on his second to make his way into medal contention.
Instead, Wells caught a ski on the early rail section and opted to coast for the rest of the course, declining to exhibit any of the spectacular jumps he produced in qualifying.
Wells waving the white flag confounded many Kiwi supporters staying up late to cheer on an athlete who rarely finds himself in such a spotlight in his home country. But, as Snow Sport NZ park and pipe coach Tom Willmott explained, Wells' approach was nothing out of the norm.