Everyone agrees that the star of the Winter Olympics so far has been the new kid on the block: slopestyle skiing/snowboarding. Without knowing much about it, TV viewers - vaguely aware that their teenage children might watch the X Games - have been sucked into a world of double corks, switch backside 360s, grabs, box rails and kickers.
The newest event to the Olympic programme has provided some of the defining images of the Sochi Games. No matter how stylish a downhill skier might be, there's pretty much only one pose you can capture on a still camera, barring a wipe-out. A nose butter triple cork 1620 - the hardest trick in the book - beats a tuck for visual wow factor any day of the week.
Unsurprisingly, the buzz seems to be rubbing off on the International Olympic Committee (IOC), whose members voted to admit the slopestyle events at a board meeting in 2011. So much so, that this could prove a seminal moment in the Olympic movement.
With Thomas Bach, the newly-elected IOC president, intent on a reform agenda, the runaway success of slopestyle could yet pave the way for the addition of extreme sports such as skateboarding and climbing to the summer Olympic programme as early as 2020. These two disciplines plus roller sports will be showcased as demonstration sports at the Summer Youth Olympic Games in Nanjing this August to raise their exposure and increase the events appeal to young people.
At the session for Bach's election in Buenos Aires in September, where he succeeded Jacques Rogge (at 71, 11 years his senior), there was an air of same-old, same-old when wrestling was voted back in and wakeboarding, roller sports and climbing were eliminated.
