Sir Mark Todd's four dropped rails in the eventing's showjumping round, cyclist Linda Villumsen's sixth in the road time trial, the men's sevens ejection from the quarter-finals and the rowing semi-final exit of men's and women's double scullers mean the New Zealand team has struggled on several fronts.
High Performance Sport New Zealand targeted 14 medals which looked served with a dollop of modesty considering the addition of Kiwi medal prospects like rugby sevens and golf to the programme.
The women's sevens silver medal is gaining status by the day.
Tomorrow the prospects look more promising with Hamish Bond and Eric Murray competing in the rowing men's coxless pair, James Hunter, James Lassche, Alsitair Bond and Peter Taylor racing the lightweight four and world champion cyclists Ethan Mitchell, Sam Webster and Eddie Dawkins competing in the team sprint.
According to the HPSNZ's Games media pack, the taxpayer has invested $175 million across the Olympic cycle to ensure elite sporting success is seen to "lead to both international prestige for the nation, inspiring the nation, and importantly, to an increase in participation among the masses."
New Zealand's previous best medal returns were 13 at Seoul in 1988 (three gold, two silver, eight bronze) and London in 2012 (six gold, two silver, five bronze).
The most gold medals collected was eight - all sitting down - at Los Angeles in 1984.
Athletics
Women's shot put: Valerie Adams
Cycling
Men's team sprint: Ethan Mitchell, Sam Webster, Eddie Dawkins
Women's road time trial: Linda Villumsen (NO, finished 6th)
Canoeing
Women's K1 200m: Lisa Carrington
Women's K1 500m: Lisa Carrington
Golf
Women: Lydia Ko
Rowing
Women's double sculls: Zoe Stevenson and Eve Macfarlane (NO, ousted in semi-finals)
Men's coxless pair: Eric Murray and Hamish Bond
Sailing
Men's 49er: Blair Tuke and Peter Burling
Rowing
Men's single sculls: Mahe Drysdale
Women's single sculls: Emma Twigg
Men's lightweight coxless four
Rugby sevens
Women (ACHIEVED)
Swimming
Women's 800m: Lauren Boyle
Athletics
Men's shot put: Tom Walsh
Cycling
Men's team pursuit: Piet Bulling, Regan Gough, Dylan Kennett, Aaron Gate, Hayden Roulston
Hockey
Women
Rugby sevens
Men (NO, ousted in quarter-finals)
Sailing
Women's 470: Polly Powrie and Jo Aleh
Rowing
Women's lightweight double sculls: Sophie Mackenzie and Julia Edward
Women's coxless pair: Rebecca Scown and Genevieve Behrent
Women's eight
Athletics
Men's 1500m: Nick Willis
Women's pole vault: Eliza McCartney
Cycling
Men's keirin: Eddie Dawkins
Women's team pursuit: Rushlee Buchanan, Jaime Nielsen, Racquel Sheath, Lauren Ellis, Georgia Williams
Equestrian
Individual and/or team eventing: Sir Mark Todd, Jonelle Price, Jock Paget, Clarke Johnstone (NO, fourth in team eventing/Clarke Johnstone sixth in individual)
Rowing
Men's double sculls: Robbie Manson and Chris Harris (NO, ousted in semi-finals)
Men's eight
Sailing
Women's 49er FX: Molly Meech and Alex Maloney
Triathlon
Women: Andrea Hewitt