It's the elephant in the Olympic room.
As world class athletes show their stuff in Rio, vast swathes of stadiums are sitting empty as organisers fail to sell tickets to the events.
Vacant seats have been spotted at a huge range of events including the opening ceremony, water polo, beach volleyball, rugby sevens, weightlifting, tennis and gymnastics despite the drawcards of world class athletes like Rafael Nadal and US gymnast Simone Biles.
Tickets are still available for the Athletics finals at the end of next week for between $350 and $1200 Brazilian Real with even Olympic great Usain Bolt forced to encourage fans to come along with a video on his Twitter account.