"There are 22 athletes or teams sitting in the top three in the world at the moment and, typically, you would expect a good conversion rate," she said. "For the NZOC, the whole idea of aiming for 100 medals is a nice target.
"Having the first medal in London and then possibly getting the 100th seems appropriate. It's achievable and I think everyone in New Zealand would be pretty disappointed if we don't achieve that."
Rowing and cycling are expected to contribute a significant proportion of those, and the rowers are due to be in the next batch of athletes to be announced on March 3.
So far 12 sailors have been confirmed for London, and announcements will be made up until early July.