New Zealand won its first Olympic medal in London in 1908 and the New Zealand Olympic Committee believe it would be appropriate and realistic to expect the country to win its 100th medal at this year's London Games.
Today the NZOC launched their countdown to the Olympics in Auckland, attended by a handful of past and present Olympians, with tomorrow representing six months before the start of the Games (July 27 to August 12).
Between 170 and 200 New Zealand athletes are expected to compete in London - the number of teams that qualify will have a significant bearing on this - across 17 sports, and the NZOC have a policy that athletes must demonstrate they have the potential to finish in the top 16 to earn selection.
New Zealand's first Olympic medal was won at the 1908 London Olympics by Harry Kerr in the 3500m walk. Since then, that tally has increased to 90 (89 summer and one Winter Olympics).
New Zealand picked up nine medals in Beijing four years ago and NZOC Secretary General Kereyn Smith said winning the 100th is a realistic goal for London.