The Brits will unveil their revolutionary hot pants at the velodrome - New Zealand will instead rely on the less sexy, but virtuous notion of hard work as they try to secure success on the boards.
The track programme starts in the early hours of Friday morning, with both the men's team sprint and team pursuit in action on the first day. But the buzz around the infield has been Great Britain's belief that their battery-powered pants will give them a crucial advantage in what is expected to be a two-way "Ashes" battle for the lion's share of gold medals.
The pants will be worn by British cyclists right up until the moment they enter the track, with the garments aiming to keep the bums and thighs at about 38C, considered to be the best temperature for high-performance.
"We can just put them on any time we're in the middle, which means we don't have to go on the bike as much," said British sprint queen Victoria Pendleton. "They heat up almost instantaneously, you feel the temperature on your quads and hamstrings, and it really makes the difference."
New Zealand hope to barge their way into medal contention in the men's and women's team pursuits, the men's team sprint, omnium and keirin, but they won't be doing it with any straight-out-of-the-lab James Bond-type innovations - just the usual mix of perspiration, inspiration and Government funding.