There's nothing quite as predictable as medal predictions. So prevalent have they become that there is a chance the discipline will be added to the International Olympic Committee's sporting programme in time for 2020.
Using the sort of forensic analysis usually reserved for human genome therapy, Sports Illustrated this week added its considerable clout to the mix and, rejoice, it's picked New Zealand to take home 16 medals, five of them gold.
Three rowing crews - the men's pair, double and lightweight double - are all expected to stand on the highest step, as are shot-putter Valerie Adams and BMX racer Sarah Walker.
The American magazine is a giant in the field, a publication that still treasures the concepts of research, fact checking and knock-em-cold writing. For more than 50 years, it has marked its writers as a trusted source of information.
So if they say it, it must be true. Right? Well, not quite. What they've spent on fact checking, they might have saved on reality checking.