The International Olympic Committee has banned news organisations around the world from sharing gifs and Vines from today's opening ceremony in Rio.
The ban on the popular short and highly shareable social media clips will continue throughout the entire Games and has enraged the international media and fans of social media.
A spat over the issue broke out on Thursday when news organisations took exception to IOC's guidelines for news outlets covering the event stating: "The use of Olympic Material transformed into graphic animated formats such as animated GIFs (ie GIFV), GFY, WebM, or short video formats such as Vines and others, is expressly prohibited."
The Guardian in the UK today reported that IOC's regulations have come under repeated criticism in the build up to the Games. The Olympics organisers recently banned any other businesses from using the terms, "summer", "gold", "games", "effort", "victory", "Rio" and "2016" in relation to the games.
A ban on gifs and Vines is among the issues that New Zealand media companies, NZME (publisher of the Herald) and Fairfax, took exception to in media accreditation rules set by the IOC and Sky TV for New Zealand. However, that was considered a minor item compared to other restrictions Sky and the IOC imposed, with the support of the New Zealand Olympic Committee, and led to both organisations refusing to send news reporting teams to Rio. The main complaint centred on the IOC and Sky TV attempting to force New Zealand media to waive their legal and legitimate video reporting rights on events at the Games for a far more restrictive and limited regime.