Great expectations equalled huge crowds, but in the end the men's road race delivered a bit of a flat tyre.
What should have been one of the blue-riband events of these Games turned into a 7km drag race between a 39-year-old former drugs cheat who should be past his best and Rigoberto Uran, a talented Colombian but hardly one of the rock stars of the sport.
Borat might have been celebrating Alexander Vinokourov's win long into the night, but apart from the Kazakhstani delegation, few could have been wholly satisfied with events on the streets of London and Surrey.
So determined were a number of teams to nullify the threat of Great Britain that they were prepared to sacrifice their own chances to make sure they didn't inadvertently help bring Mark Cavendish and his high-profile support crew back to the lead bunch.
Instead, the greatest drama came with Philippe Gilbert's brave but misguided attempt to break the race open with a little less than 60km to go; a Fabian Cancellara crash that might have harmed his chances in Wednesday's time trial and Vinokourov and Uran's final 7km dash.