Animated logo of 2012 Olympics pulled amid epilepsy fears

LONDON - Animated footage promoting the logo for the 2012 London Olympic Games has been taken off the organisers' website amid concern it could trigger epileptic fits.

A London 2012 spokeswoman said the concerns surrounded a four-second piece of animation showing a diver plunging into a pool, creating a multi-coloured ripple effect on the water.

Professor Graham Harding, an expert in clinical neuro-physiology who developed a test to measure photo-sensitivity levels in animated TV material, blasted the animation saying it did not comply with regulatory standards.

"The logo should not be shown on TV at all at the moment," Harding told the BBC.

People have reported experiencing seizures while watching the advert to the BBC and the charity Epilepsy Action.

- REUTERS