New Zealand Rugby and Tana Umaga, coach of the Blues, have done themselves no credit with Umaga's handling of questions from British reporters about the incident that marred the last Lion's tour.
At the press conference to announce his team to play the Lions tonight, Umaga knew he would be asked about the tackle in 2005 that put that year's Lion's captain and best game-breaker Brian O'Driscoll out of the tour just minutes after the start of the first test.
The travelling reporters had made no secret of their intention to raise the matter, perhaps expecting that after the passage of so much time, some regrets would be expressed.
If so, they were disappointed. "That was 12 years ago," Umaga replied, "if people can't put it behind them I suppose they never will. It is not about that time now. It's about this group now and against the Lions and hopefully the memories they make that are positive ones, and we just move on from that."
To many in Britain who saw televised, slow motion replays of that tackle, the way in which it was done remains deeply disturbing. They are not alone.