The television cameras zoom in on the coaches box. You might see a rant, a yawn or the sort of impassive projection Tana Umaga has delivered at the Blues.
Stateside, it feels mandatory for coaches to do their scone in NBA, NFL or MLB matches-men like Chicago Cubs manager Lou Piniella who unloaded on every official within earshot before attracting the attention of those who were not.
Five star blowups before, during and after matches are frequent.
What about coaches operating with New Zealand sides and the sort of perception we get from their media appearances.
Do they fit into the blazing rocket or the lasting messages group, those who have immediate success which tails away or others like Ron Cheatley and Dick Tonks whose accomplishments endure.