He tweeted it as a joke more than anything, and it gained momentum. Fellow Browns fans chipped in donations to cover the cost for everything from security to portable toilets to insurance.
However, a late-season win over the San Diego Chargers saw the Browns finsh 1-15 in 2016. so the money raised was donated to the Greater Cleveland Food Bank instead.
But the idea had a solid foundation and as the Browns slumped in the early going of 2017, it made a comeback.
And despite some competitive matches where they had the chance to get a win on the board, the franchise became just the second in NFL history to go through the season without a win, joining the 2008 Detroit Lions.
When asked about the parade after the loss to Pittsburgh, the reaction from players were mixed.
Running back Isaiah Crowell said fans gathering to 'celebrate' a winless season was what it was.
"I know we've got real loyal fans, and I got a lot of respect for them just because they stick with us when we're not doing so great," he said. "So I feel for them, and I feel like it'll get better."
Cornerback Jason McCourty said he understood fans are simply frustrated.
"I feel for the fans," he said. "They've had to go through some pretty bad seasons — 1-15 last year, the team was 3-13 the year before — it's frustrating for them as well."
Surprisingly, depsite coaching the team to a 1-31 record since taking the reins in 2016, head coach Hue Jackson will not be let go by the franchise, having the club's confidence to coach on into the 2018 season.
With the final loss of the season, the Browns ensured they would have the first and fourth overall picks in the 2018 draft.
