"There's not one occasion where a game of ours has been televised and it hasn't been incredibly well received and positively motivating for a player to be involved in,'' Ratcliffe said of his five years coaching the school's 1st XV.
His own son, Max, was captain of the 2022 team and Ratcliffe treats every player as if he were his own.
"Nearly all your time, energy and focus as a coach is put into supporting the growth of the person and equipping them to deal with any challenge,'' said Ratcliffe.
In the same way you give the player the physical tools to perform on the field, you also give them the emotional ones to cope with pressure, disappointment and criticism.
Life can be challenging, but Ratcliffe argues it's better to learn that at school rather than get a rude shock once you're out the gate.
"It doesn't make any sense [to not televise games] and it's so far off the mark that I think it's really compromising to young men. It's not a positive decision at all.''
There is a view that the importance, and exposure, of 1st XV rugby needs to diminish. That some schools are spending absurd amounts of money on coaches and high-performance programmes and rely on television coverage to satisfy donors and sponsors.
With so much money involved, the boys have to be on TV whether they like it or not.
"Seriously, you're probably talking to the wrong school and the wrong coach. We are the exception to the norm,'' Ratcliffe said.
"We fundraise, so when we go to play Hamilton [Boys' High School] in Hamilton, the cost of the vans, the food, the accommodation; it all comes back to the families. It's user pays.
"We're an anomaly, but we're also really important because we prove that you can still do it this way and benefit from the growth that occurs from it.
"You're building really driven, resilient young men who respect and appreciate their opportunities.''
Hastings Boys' High School were also approached for comment on this topic.