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Fiat is taking the revival of its Abarth motorsport brand to the next level, with a new dedicated facility at its Mirafiori complex in Turin. The motorsport, design and manufacturing company, also home to the Abarth Racing Team, has just moved into the purpose-built centre.
Located in the former Mirafiori engineering plant, known as Officine 83. It will interact with the Fiat Group's style centre , experimental construction centre, and the engineering and design departments.
Inside, the new HQ has been divided into different areas - prototype development, competition cars, cars derived from standard production, and the racing department. Technical and design offices are located next to the workshops, while marketing, sales and finance are housed on the floor above.
The entrance hall houses a wall of fame showing famous Abarth victories, while next to the entrance is a showroom displaying models and artefacts. The team will use two Grande Punto Abarth S2000s in the Intercontinental Rally Challenge and will also contest the Italian Rally Championships.
