It is New Zealand's only extreme enduro - an event to test every nerve, sinew, nut and bolt - and it's true that not everybody can cope with, let alone finish, the No Way In Hell enduro.
But then Hokianga's Mitchell Nield is one hell of an enduro rider and his Gas Gas EC300 is one hell of an enduro bike - and we're probably going to hear a lot more about this bike and rider combination as he tackles the national enduro championships over the coming months.
The 23-year-old Nield was in scintillating form when he won this year's second annual Kiwi Rider-sponsored two-day No Way In Hell (NWIH) enduro at Oparau, in the Waikato.
This year's NWIH was an intriguing seesaw battle between the codes with five-time national trials champion and first-time NWIH competitor Jake Whitaker, of Wellington, pushing Nield throughout, while last year's inaugural NWIH winner, Auckland enduro ace Michael Skinner (KTM EXC300), had to settle for third outright this time around.
Whitaker (Montesa 4 RT) won the short prologue the previous day, finishing ahead of Te Awamutu's Kevin Archer (KTM EXC530), with Nield, Skinner and Hawke's Bay's seven-time former national trials champion Warren Laugesen (Beta Evo 290) rounding out the top five.