Although new to the rally, Birch has impressive international credentials that make him one of the favourites.
Birch, a five-time former New Zealand enduro champion, has previously tasted success at top-class extreme international events such as the Red Bull Romaniacs Extreme Enduro in Romania's Carpathian Mountains and the Erzberg Extreme Enduro in Austria and he is a three-time Roof of Africa winner, although he had to settle for runner-up spot at this year's race in Lesotho a fortnight ago.
"While I have enjoyed success at many events around the world, this is entirely new to me," 31-year-old Birch said.
"It's the biggest off-road endurance event in the world and I have a lot to learn."
Birch will indeed have to be at his best if he plans to feature on the podium in Peru.
The KTM factory will be chasing the company's 11th consecutive Dakar victory, with title-holder and three-times winner Marc Coma, of Spain, again lining up for the battle, alongside his teammate and closest rival, Cyril Despres, of France, who is also a three-times former winner.
"Hopefully, I can work it out early on and push for a good result at the end. I think lack of sleep and navigation will be my biggest problems."
But, regardless of the outcome, it will still be a fantastic adventure and Birch's many fans and supporters have also been given a chance to help him.
THIS KIT COULD BE YOURS
KTM New Zealand has stepped forward to donate a 2012-model KTM300EXC for Chris Birch to auction off during the course of the rally. With additional support from iLabb, Fox, Sandpit Motorbike Park, Red Bull, Epic Events and Hyde, a fantastic package has been made available for one lucky rider. The auction package includes:
* KTM 2012 300EXC
* A year's membership to the Kawasaki Sandpit Motorbike Park
* A set of Hyde protection plastics
* A year's supply of Red Bull
* An iLabb sticker kit
* A year's subscription to Kiwi Rider magazine
* Fox 180 pants, riding shirt and gloves
Check out the auction on Trade Me, opening on January 1 and closing on January 15.