Not content with winning all four races this year, the outstanding Mercedes team head to this week's Spanish Grand Prix seeking to extend their advantage over the rest of the field.
Lewis Hamilton and his Mercedes teammate Nico Rosberg have dominated in Australia, Malaysia, Bahrain and China, with Hamilton winning the last three in succession following Rosberg's success in Melbourne.
But that - and the prospect of continued successes - is not enough for Mercedes, whose motorsport boss Toto Wolff has called for a much greater effort in a bid to press home their advantage.
As the Formula One circus prepares to race in Europe for the first time this year, every team will arrive at the Circuit de Catalunya with upgraded cars carrying revised parts - thus turning the start of the "European season" into a new beginning.
"We know our rivals are going to be relentless in their effort to close the gap on us so our aim is to increase the advantage we enjoyed at the last race, in China," said Wolff.