Auckland's iconic speedway venue Western Springs will undergo a rebrand in 2016, having partnered with global telecommunications company Vodafone.
The 87-year-old motorsport facility will be known as Vodafone Speedway this summer.
Western Springs has been aligned with WXC Communications for the past three years and with Vodafone's recent purchase of the company, this was seen as a natural and exciting progression for both parties.
"We're very excited to have partnered with a globally recognised and successful brand like Vodafone and look forward to hosting speedway at Western Springs for the next three years at least," said Springs promoter Greg Mosen.
"We are extremely grateful for the work Paul Clarkin and his team at WXC have put in to making speedway so successful of late and were delighted to be working with Vodafone moving forward."
Vodafone has a strong portfolio of existing sport and entertainment partnerships in New Zealand, including the Vodafone Warriors NRL team, several Super Rugby teams, as well as the Vodafone New Zealand Music Awards and much more.