"We are changing the perception of what multisporters look like," Frank Haimona roars with laughter. "Some of our guys are 150kg - these are ex-Blues and Chiefs props - they are not your typical athletic types."
Haimona is working with health education provider Toi Tangata to help a group of predominantly Maori athletes get to the South Island Coast-to-Coast held in February each year. Among the 70-strong group are 12 parents, students and teachers from Te Kura Kaupapa O Kaikohe (Kaikohe School) - led by their enigmatic 60-year-old-plus principal Marea Timoko, returning to Coast-to-Coast for her second year.
The athletes will participate in a number of milestone events in the lead-up to the gruelling two-day multisport race.
Haimona believes multisport is a natural avenue for Maori to engage with the environment. "Maori used to do what is essentially multisport back in the day. It wasn't a sport, but if they wanted to go anywhere, they had to jump in a waka, run up a hill. We have a particular affiliation with the Coast-to-Coast course because it pretty much follows an old route Maori used to collect pounamu [jade] from the Arahura River, but in reverse. Last year, some of our people paused at the top of the mountain and performed karakia [prayer] in the middle of the race."