Toulon's flamboyant owner cancelled his players' holidays as an angry response to their latest loss.
Ma'a Nonu and team mates were told they would be banned from taking their annual break during the three-week Six Nations hiatus.
The 20-23 loss to new Top 14 leaders La Rochelle was the last straw for Mourad Boudjellal, who made his money form a comic book business.
"I apologise to the fans. I was almost expecting to lose this game," he said.
"Holidays are cancelled. I don't care about airline tickets or anything like that, it's their problem."