They're coming to beat us - but the Lions want to turn the clock back and revive the old cherished rugby tradition of having a beer with their opposition after each match on the tour of New Zealand.
Following a long-winded squad announcement in London on Wednesday night New Zealand time, squad officials revealed that while they are driven by the challenge of becoming the first Lions team to defeat the All Blacks since 1971, they want to make sure some of rugby's old traditions are retained during the six-week tour.
The result is an offer to throw back to the old days of swapping a beer in the changing rooms after a game.
Officials say the Lions intend to make the offer for informal post-match get-togethers to their provincial opponents of the New Zealand Barbarians and Maori teams and the five Kiwi Super Rugby franchises as well as the All Blacks.
"We feel it is important and brings something to the surface that every rugby player will recognise as part of the community game," said John Spencer, the Lions manager. "It will be especially relevant for the provincial matches because a lot of players will be putting off their retirements to play against the Lions.