Lady in blue at Melbourne Cup: 'It's just so embarrassing'

The unnamed racegoer says her and her friends were just having fun. Photo / Getty

This year's undoubted star of the Melbourne Cup has spoken of her embarrassment at becoming 2016's "girl in the blue dress".

But, she insists, she was "just having a laugh".

Smartly outfitted in a navy blue dress and a dainty straw fascinator the woman, who has chosen not to be identified, appeared to dominate Cup coverage in photographs of her fun day at the races.

The young blonde lady attracted the attention of different photographers who captured her enthusiastic Cup Day antics in images that went around the world overnight.

In several pictures snapped on course, the girl can be seen horsing it up atop a wheelie bin, lying with a friend in the rough and generally revelling in the day at Flemington.

The lady in blue says her new-found 'fame' is really hard and embarrassing. Photo / Getty

On Wednesday, the woman said her new found fame was "really hard and embarrassing".

She told the Daily Mail, she and her friends were "just having a laugh" when they were snapped.

'It's just so embarrassing - all my family's going to see it,' she said.

The woman's social media profiles have reportedly been shut down following online abuse from strangers.