Joseph Parker's January 23 bout in Samoa will help restore the once proud boxing nation to its former glory, the country's prime minister Tuilaepa Aiono Sailele Malielegaoi believes.
"Boxing is a very popular sport here in Samoa," he said at a press conference confirming the world title contender would fight in his parents' homeland. Up until the 1980s, Samoan fighters dominated the medal count at the Pacific Games. Sadly, that heyday has passed.
"It has become an embarrassment," Mr Melielegaoi said. Parker's presence would hopefully change that by inspiring a new generation of youngsters.
Parker's fight will be part of a national Samoan tourism push and provide another "huge adrenaline rush" for the country, Alfred Schwalger of Rumble in Paradise naming rights sponsor Sifa said.