David Knowles couldn't help himself. The 50-year-old from Auckland, who took part in the first Ironman NZ in 1985, wasn't going to miss the 30th anniversary of the Kellogg's Nutri-Grain Ironman NZ for the world.
He will be one of a record 1760 competitors taking part in the gruelling three-discipline event - involving a 3.8km swim, 180km bike ride and 42.2km run - in Taupo on March 1.
After Knowles competed in the inaugural event three decades ago, he went on to qualify for the World Championship in Hawaii in 1989 and 2008.
He is familiar with the milestone years of the world's signature endurance event after completing the first, 10th and 20th Ironman NZ events before taking a break from the sport after 2008.
"It's been six years since my last one, I just wanted some time out," said Knowles. "It's the challenge and knocking out the milestone years that brings me back."