While not exactly advocating more "biff" in hockey, Kookaburras coach Ric Charlesworth feels if there was more aggro and confrontation, his sport might be more attractive to the public and, in turn, television bosses.
The legendary coach points to Australians' obsession with Australian Rules and league to explain why sponsors and television channels have largely ignored hockey.
"They seem happy to keep throwing money at sports other than hockey. Our sport is all about speed and skill not beating people up," said Charlesworth who played a major role in the resurgence of the sport in which he played 227 times for Australia.
"A lot of people have asked me why we don't see much hockey on television; maybe it's because we don't have the contact other sports do."
In Auckland as coach of the world's top-ranked team, Charlesworth, who was in the Australian team beaten by New Zealand in that epic 1976 Montreal Olympic final, said the international body needed to look at ways of further promoting the sport.