With the sub-zero temperatures experienced across the South Island in recent days many would argue it is much more like madness.
The race is run over a distance of about 12km on the Waimakariri River just north of Christchurch. The Waimak' is one of the South Island's largest braided rivers and the section that the race series is run on is Grade 2 and offers a great race experience for elite to novice paddlers.
The series has grown steadily over time along with participation in the Coast to Coast and other multisport events which involve kayaking.
It has gained a reputation as being a safe, friendly, yet competitive, event. It has also been backed by regular sponsors and last year attracted the international brand Yakima as the naming sponsor who introduced the Yakima Trophy.
In 2012 the race organisers changed the format of the Brass Monkey to a four-race series with two consecutive days racing Saturday and Sunday mornings over two weekends, four to five weeks apart.
"This means that for most competitors there is the challenge of a weekend's racing where they have the chance to lift their game from one day to the next hopefully in the same river conditions," said Hogg.
"The feedback last year from the competitors was very positive as they liked the extra challenge."
Two weekends of racing makes the race more attractive for competitors outside of Canterbury to attend for a weekend's race.
In 2012 the Brass Monkey welcomed some North Island competitors as well as kayakers from Nelson, Greymouth, Hokitika, Tekapo, Oamaru and Dunedin.
"This allows kayakers to compete with each other during the winter whereas they would not normally have the opportunity."
The categories are all fiercely contested - from the novices who just want to complete the 12-13km course to elite athletes who are looking to shave seconds off their times.
Hogg said there was an element of strategy involved in reading the braided river and paddlers can gain valuable time by choosing the correct line.
"For some just staying in their boat and not having a chilly swim is enough of a challenge. Most of the competitors are a great bunch of people and enjoy being out in the outdoors and generally help each other."
The White Water Club volunteers provide the safety personnel and there is a significant amount of time invested in checking out the river and, when required, marking a route to avoid a hazard.
"Safety is also the responsibility of each of the competitors who are required to have their own personal safety equipment before they can race."
The Brass Monkey is a truly local series that is as much about camaraderie as it is about competition.
"There is no big prize money or even prizes for the winners - they are all racing for a chocolate fish - but ask any of the competitors and they all want to be the one picking up a chocolate fish at the prizegiving and get that recognition from their peers."
Yakima Brass
Monkey series
When: Event 1: July 6-7, Event 2: August 10-11
Where: The White Water Club, the Waimakariri River
For more information visit: www.brassmonkey.org.nz