At the start of the week in which Rory McIlroy hopes to gain immortality, he has earned himself an estimated US$100 million (NZ$142 million) by signing an extension to his Nike contract.
The deal is for 10 years and, as Nike has stopped making clubs and balls, it lets McIlroy's team to negotiate with equipment companies, which would inevitably mean his income shooting into the stratosphere still further.
At the moment, McIlroy is using Callaway drivers and irons, Titleist wedges and ball and a Scotty Cameron putter. Each would obviously like the world No 2 to endorse their products. However, without a logo allowed on his Nike cap or clothes these could imvolve complex arrangements.
There were none of the pyrotechnics which greeted McIlroy to the Nike 'family' in 2013. An initial five-year deal was reported to be worth US$20 million a year - including all equipment and head-to-toe branding - with the option of another five years.
But last August, Nike announced they were quitting manufacturing equipment in a competitive marketplace in which it only managed to secure nine per cent share despite the patronage of Tiger Woods and McIlroy.