Golf is a truly global game, like football, tennis and athletics and unlike rugby and cricket. Much as we celebrate our successes in those last two, we have in Lydia Ko a champion on a different plane. Her second major title on the women's professional circuit this week underlines her status as world No 1 in the women's game. It is as though we had a young woman winning Wimbledon and other tennis majors.
Yet in one way it is not like that. If we had a young tennis player winning majors her every match would be on television. For reasons best known to itself, Sky does not carry women's golf tournaments live.
The reason cannot be a lack of interest.
Televised golf has proved to be popular viewing when men are playing and there is no reason for it to be less so when women are competing. The skills are the same, perhaps more so than in most sports. Only the distance of drives differs and that hardly matters on television.
Whatever the reason, it isn't good enough. No contractual or other issue would prove too hard to overcome if it was the All Blacks or the Black Caps winning world cups. Ko deserves better from a country she continues to call home and continues to return to for its annual professional event, probably missing a more lucrative tournament on the circuit.