In the wild scenes that followed Hideki Matsuyama's historic Masters triumph on Monday morning it took hours for the golf world to turn its attention back to an act of sheer class that went widely overlooked.
Matsuyama's breakthrough win — the first major triumph by a Japanese player — created the usual global attention and wild fanfare in the minutes after he sank his final putt on the 18th hole to win by one stroke over American Will Zalatoris.
And as he was escorted away for interviews and the eventual, traditional green-jacket ceremony, footage of his caddie Shota Hayafuji was beginning to take centre stage.
The club-carrier was seen with the flag in his hands after he had briefly celebrated and embraced Matsuyama, before he returned it to the hole and made a solemn bow straight back down the fairway towards the 18th tee.
The act of respect has been melting hearts at the Masters and is now going viral.