A new tell-all book by former Tiger Woods swing coach Hank Haney arrived in stores the same day the golf star's new video game hit the shelves as well.
The well-timed product releases come two days after Woods ended a two-and-a-half-year win drought in PGA Tour-sanctioned events with victory at Bay Hill in the Arnold Palmer Invitational.
It doesn't hurt sales interest that the year's first major championship, the Masters, will be played next week at Augusta National Golf Club and that Woods will be a favourite as a result of his triumph.
Woods, a 14-time major champion, is chasing the record 18 major titles won by Jack Nicklaus. He has not won a major title since the 2008 US Open.
Haney's book, The Big Miss: My Years Coaching Tiger Woods, and the intimate and at times unflattering picture it draws of Woods drew tight-lipped brief answers from the golfer when asked about it at events earlier this month.