The PGA Tour has banned members who are competing in the Saudi rebel circuit's opening event, timing the email sent out to all the players to coincide with their opening tee shots at the Centurion Club.
While the LIV Golf Series was busy billing the shotgun start at 2.15pm as a milestone in the game's history, then Jay Monahan's decisive action across the Atlantic can also be viewed as a seminal moment in this saga.
It has dragged on for more than two years but at last the event has begun and finally the rebels know the price they will pay. The balls were in the air and the bans were in the inboxes.
"Simultaneously to you receiving this memo, the players listed below [in a list containing Dustin Johnson, Phil Mickelson and all the PGA Tour members playing here this week] have been told that they are suspended or are no longer eligible to participate in PGA Tour tournament play," Monahan wrote.
"These players have made their choice for their own financial-based reasons. But they can't demand the same PGA Tour membership benefits, considerations, opportunities and platform as you. The expectation disrespects you, our fans and our partners.