The series has taken hit after hit just to make it to the starting line — now the world finally gets to see what all the fuss is about when the first tournament begins in London from June 9.
The world is not likely to fall in love with what it sees — but Norman now says he doesn't care.
The eight-tournament series boasts a prize money pool of more than $349 million — and that's what counts, Norman says.
The world's best golfers have snubbed Norman, but the former World No. 1 is confident they will change their mind when they get a look at the prizemoney being tossed around.
"Quite honestly, it doesn't matter who plays, we're going to put the event on," Norman told the UK Telegraph.
"There's a ($5.8 million) first prize. I hope a kid who's 350th in the world wins. It'll change his life, his family's life.
"And then a few of our events will go by and the top players will see someone winning ($8.06 million), ($10.76 million), and say 'enough is enough, I know I can beat these guys week in week out with my hands tied behind my back'."
He says discussions with other big-name golfers are ongoing.
Norman in March also shrugged off a series of detrimental developments and wrote an open letter telling the world's best golfers to abandon the pro circuit without fear of further disciplinary action from the US PGA Tour.
Norman conceded the tour may start with a "modest" amount of players, but would grow when others saw the concept.
"None of us should stand for these egregious acts of bullying by the PGA Tour," Norman wrote, according to golfchannel.com.
"We encourage you to request the PGA Tour provide you with these threats in writing and written opinions of its outside counsel that these bans are legal and enforceable.
"It would not surprise us if the Tour is unwilling to do so."
He said the SGL hopes to co-exist with the PGA Tour.
According to reports, all the money in the world couldn't convince golf's top stars to side with Norman.
Bryson DeChambeau is reported to have knocked back on offer worth more than $180 million.