Here's a before and after shot you can build an advertising campaign around.
Eddie Hall reached the pinnacle of his sport in 2017 when he won the World's Strongest Man crown — to go along with several strongman titles he'd claimed previously across the UK. But fans might not recognise him anymore as the bulging belly has been replaced with a six pack in recent times.
Last week the 30-year-old — who at his heaviest tipped the scales at a whopping 196kg — uploaded a side-by-side shot comparing his old self to the new and improved version — and the difference is startling.
Not only has The Beast, as he's been nicknamed, visited the tattoo parlour a few more times since his "before" shot was captured, he's also been shedding plenty of kilos. He's reportedly dropped more than 30kg, going from 195kg to 164kg this year.
As Hall showed off his new physique, he revealed some advice for those wanting to know how he successfully transformed himself.
