While he might not be the global phenomenon of a McDonald's burger, Michael McGlinchey - who goes by the nickname Wee Mac - is eating into a slice of the football consciousness.
The 25-year-old is becoming an important feature of the All Whites in the post-World Cup era and even did enough to claim one of three over-age spots along with Ryan Nelsen and Shane Smeltz available in the New Zealand under-23 side for the London Olympics.
McGlinchey's All Whites career can essentially be split in two. In the first 18 months, he was picked to play for the country of his birth and went to the World Cup in South Africa but in the second has become an influential figure.
That change occurred in China in March 2011, when he scored his first international goal in a 1-1 draw with China in Wuhan with a clinical drive from outside the box and culminated in his brace in last month's 3-0 defeat of Tahiti in Christchurch, a game many are calling McGlinchey's best in an All White shirt.
"When you score two goals, it's definitely your best game [for New Zealand]," said McGlinchey, who was born in Wellington but grew up in Scotland.