Since then the club's form has been up and down and there have been few more boring football games seen at Westpac Stadium than Wellington's 1-0 win over the Western Sydney Wanderers two weeks ago.
The Phoenix occupy sixth spot on the A-League ladder after 10 rounds and have made the playoffs for the past three seasons but they've historically struggled to score goals.
Morgan said he was aware of the club's reputation that they were perceived as a boring side but noted the owners, players and coaches had bought in to the idea of changing that. He also reiterated the club's top brass would do what it takes to produce a team they could be proud of.
"We want a style of football that the club is known for and we will essentially hire coaches that give us that style. So in other words, the style of football will be determined by the club, not by the coach."
Morgan's comments echoed those of fellow Phoenix owner Rob Morrison who also said today that the side needed to become a more attractive product to pull in the casual fan.
Phoenix coach Ricki Herbert, who has been at the helm of the club since their inception to the A-League in 2007, said he embraced Morgan's comments and also managed to get in a not-so subtle reminder of what he had achieved at the franchise.
"Good on Gareth. Everyone wants to be positive around the club and we put 32,000 people in a semifinal at the stadium here [against Newcastle in 2010] so I kind of think the football hasn't been too bad," Herbert said.
"But for me the future of the club is starting to evolve now and I think with the growth of the academy it gives us a chance to groom and prepare players in a different way. So if that can help systems, if that can help the team and it produces better players for us then, great."
Herbert pointed out the development of youngsters Louis Fenton and Tyler Boyd from the club's school of excellence had been an indication of what they could do and they also operated within the salary cap which put constraints on who they could sign.
Herbert also acknowledged his side needed a creative spark for Sunday's game against Adelaide United in South Australia after they produced a poor performance in last weekend's 2-1 loss to Sydney FC.
Midfielder Dani Sanchez comes in to the selection equation after recovering from a knee injury and could make his first start of the season.
His injection to the centre of the park would give the Phoenix a different dimension in attack.
Striker Jeremy Brockie is in doubt with a hamstring injury but will be given until Saturday to prove his fitness.