The Phoenix say they have done their sums and are confident that a visit by a Premier League team would be profitable, despite the costs involved.
"We are certain that such a match would draw a big crowd," says Phoenix CEO David Dome, "with fans from all across the country and even Australia, while we know how big these clubs are in South-east Asia. We would hope to attract a near sell-out of Eden Park, or any other venue."
Dome adds that the viability of the venture depends on financial and logistical support from local and central government and the club has already had "positive discussions" with potential host cities.
Premier League teams insist on a guaranteed up front match appearance fee while the hosts would also have to take care of business class airfares and accommodation for a travelling contingent of more than 40 personnel.
A match fee of US$1 million is a starting point for many Premier League teams, though mega-clubs such as Manchester United, Manchester City and Chelsea charge over US$2 million and are not on the radar.
"It needs to be a side that would be attractive and would gets the crowd," says Morrison. "You need teams that would draw the fans in - clubs with big followings like Spurs, West Ham and Liverpool would be ideal and people would get a buzz out of watching them."
"It would be a world class side," says Dome, "either a team in the top 10 or one with a strong history and a large fan base."
The idea of Spurs, Liverpool or West Ham, for whom All Whites defender Winston Reid is a regular starter, playing the Phoenix in New Zealand is an ambitious goal but surely not out of the question.
The Wellington visit by LA Galaxy in 2007 - when David Beckham was still somewhere near his prime and the American club were in demand worldwide - showed just what can be achieved if the price is right and the marketing and pre-match activities are done well.
Morrison, Gareth Morgan and his Welnix cohorts are accustomed to multi-million dollar ventures and will not be daunted, focusing on getting the business model right.
Meanwhile, the Phoenix are also looking at establishing a regular four-team pre-season tournament, possibly to be played in Asia or South America and include other A-League teams as well as a local side.
"We have a very long off-season and it would be good to have something a bit more concrete each year," says Morrison. "It would fill the gap, be good for fans and great from a football development point of view."
Morrison mentions Argentina or Uruguay as possible South American venues but admits the more likely scenario would be an event in a football-mad Asian country such as Malaysia, South Korea, Thailand or China.
