A-League chief executive David Gallop maybe wasn't kidding when he called on the sport to become the biggest football code in Australia.
It has already proven more than just a veiled threat. The A-League recorded its greatest first round attendance figures last weekend, averaging 20,200 spectators over the five matches. That's 5000 more than the NRL's season average, which up until round 26 was 15,939 fans.
If you want to compare it to rugby union, just look at Australian Rugby Union chief Bill Pulver who has already submitted to the foetal position, largely because of a $19m deficit over the past two years. Unlike the A-League, rugby union's failure to secure free-to-air television coverage and the decrease in support for the 15-man game has led to a rash of severe cost-cutting measures.
"From a financial perspective we're going to be skating on thin ice for the next couple of years," Pulver said last week."Can we get through? Yes, we can. Is it going to be bloody hard? Yes, it is."
The prospect of cutting player wages remains a serious consideration. A multi-millionaire with a leaning towards performance-based paid workforces, Pulver has been in talks with the players' union about ditching match payments of A$14,000 a test, win, lose or draw. That the union has countenanced such a proposal without flagging the prospect of a player strike is an indication of just how weak the Wallaby bargaining position has become.