Two months into his Spanish adventure, Gareth Bale understands one thing loud and clear.
Wherever he goes with Real Madrid, somebody will remind him how his heavy price tag marks him out. Warming up before kick-off at the weekend in Vallecas, home of Rayo Vallecano, the lowest-budget club in Spain's top tier, Bale was welcomed by a banner, displayed by the home fans, which read: "We're poor but we're proud and we've got balls like fists".
Suburban Vallecas and the city-centre Santiago Bernabeu arena stand barely 11km apart. Yet Real and Rayo are First and Third World, economically. The combined cost to Madrid in transfer fees of the front three in their lineup, Bale, Karim Benzema and Cristiano Ronaldo stretches towards 220 million ($423 million). That is about 32 years of Rayo's current annual budget.
Rayo are the club who practically bit off the hands of Swansea City last year when offered 2 million for their then top goalscorer, Michu; a club where salaries for many players went unpaid for months and months during Michu's last season there; where the idea of a ground constructed with spectators behind both goals is a luxury postponed until deep into never-neverland. At Vallecas, the "Bukaneros", the hard-core ultras who put earthy anatomical slogans on their banners, look up the pitch only at a wall, the backdrop behind the opposite goal of a compact, ageing venue.
It was attacking the populated end that the men with balls like fists staged their comeback, to go alarmingly close, from Bale's point of view, to sharing the points equally between La Liga's Croesus club and the one without a spare centimo. Madrid eventually escaped 3-2 winners.