Cristiano Ronaldo has topped ESPN's World Fame 100 list.
The list uses a formula which combines endorsements with social media following and internet search popularity.
Ronaldo, LeBron James, Lionel Messi, Roger Federer and Phil Mickelson are listed in the top five.
Ronaldo is the king of social media with a total of 261 million followers across Facebook, Instagram and Twitter.
Football contributes the highest number of athletes with 38, followed by 13 basketballers and 11 golfers.